innovation

Thus, through the Innovación programme, we commit to do things well, to the continuous design of client-driven services, to a permanent evaluation, to the exploration of technological innovations and to the guarantee of an entertainment service focused on authenticity, experience and current trends.

Drivers of the Innovación programme

• Open innovation: managing change and fostering collaboration.
• New leadership.
• Proposing new business models.
• Developing the company's branding.
• Creating new products aimed at optimising occupation.
• Fostering creativity within the company.
• Innovating in marketing and communications.
• Actions to manage the emotional intelligence, stress, and happiness of the internal customer.
• Developing innovation at hotels, restaurants, spas…
• Researching new technological trends and their possible application to the tourism sector.
• In addition to these different actions and their drivers, in its Innovación programme, BlueBay also includes a space dedicated to the experimentation and development through a fully functional hotel-laboratory which supports the implementation of the different initiatives.