BlueBay Hotels announces three new openings in the Middle East this year
Two hotels in Saudi Arabia, BlueBay Makkah Grand Coral (*****) in Mecca and BV Al Basmah Coral Resort (***) in Jeddah, are now operational. The third hotel, the Blue Diamond Salam Palace (***** GL), is scheduled to open in Fujairah, in the United Arab Emirates later this year.
At the end of the year, BlueBay Hotels will have 11 hotels in the MENA region, four of them resulting from the merger with Le Royal Hotel & Resorts in 2016.
• At the ATM fair, BlueBay Hotels will display its innovation model in hotel management with the highlight being the “happiness thermometer”, a pioneering project to adapt hotel services to customer needs
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